How I Built This with Guy Raz cover image

Advice Line with Tariq Farid of Edible Arrangements

How I Built This with Guy Raz

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Should 'Cruise' Be in a Sustainable Polar Brand Name?

Heather asks whether Minimal Impact Cruises should keep 'cruise' in the name; Guy and Tariq advise A/B testing, emphasizing storytelling and positioning as expedition/experience.

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