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Akimbo: A Podcast from Seth Godin
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What Is the Problem With Mass Media?
Julian Zelizer: The real question is, which people are spreading the word. He says we have evolved in a bunch of directions that we're pleased with. But it's not because of the chattering masses; it's specific individuals who spread the word. "I spend no time at all trying to figure out how to reach more people," he said. 'It might not be enough'
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