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3min chapter
Persuasion Mastery
Motivation with Brendon Burchard
The Importance of Negotiation in Persuasion
All persuasion has an element of negotiation too. We're going to talk about the pre-work that you would do before a persuasion conversation. I've got three columns, pre-soagion, conversational persuasion, and then post-persuasion. When it's simple, you might only do a few of these; when it's complex, especially in a sales situation, you'd have to do all of these.
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