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UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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From Crisis to Growth: Navigating Entrepreneurship Amidst Adversity

This chapter explores the dual challenges of entrepreneurship and economic hardship, focusing on the impact of the COVID-19 pandemic on a national brand's financial struggles. It reflects on the emotional and operational trials faced during a potential bankruptcy situation, alongside the urgent need for debt management and survival strategies. Ultimately, the narrative transitions from these hardships to a renewed commitment to growth and profitability, illustrating the resilience required to adapt and thrive in a changing market.

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