Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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What Are the Top 20 % of Customers?

The first time that 80 20 was explained to me in a business context, i was a salesmanager of the sotword company. So if you do that, like anybody could do that, you will see patterns. And so this is called market segmentation. You take the five power disqualifiers and you go, well, if i look at my top 20 % of customers, how much money do those people usually have? How is their bleeding neck different than everybody else?

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