J C Penny's Stock Price Was Getting Hammered

Jase penny stopped selling appliances, i guess n 19 83. That's right. Because of your female customer, and you buy cos etic then we want to find out why. How could we convintiut about more for mo? So all those initiatives were designed around increasing the revenue per loyal customer while, in parallel, looking to see if you could also expand your customer base. I think i reather in 20 15, during the holidays, j c penny had a reported four % increase in comparable sales over the previous season. And yet,  j c penny's stock price was getting hammered, rightlyke, whywhat was going on there? Why?