In business, I'm a coach or a type of coach. And that's also been my struggle. Like as someone who understands enough of the science to be dangerous, it's like, oh, that's not enough. That's so lacking in information and actual context. You look at all my... Whereas in business, though, we don't have that at all. It's very similar with business. What's your elevator pitch? I don't have one. There's no point saying, I have a sports coaching degree. So what? The thousands of others do too.