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#17 Jeremy Holt and Dr Will Thomas – Creating Team Excellence

The Sport Psych Show

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The Loss of Identity in Football Clubs

West Ham fans feel that there's a sort of loss of identity in their own distinctive identity. The club are doing the right thing for the club but at the same time they're losing that sense of distinctiveness and the meaning is changing, says West Ham legend Alan Shearer. "Commercial objectives overriding the kind of needs of one of your key stakeholder groups actually if you're a football team yeah absolutely"

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