15min chapter

The Product.Live cover image

Transformation to Product, & Beyond.. with Marty Cagan & Omar Sallam

The Product.Live

CHAPTER

Driving Value Through Global Business Transformation

The chapter explores earning true empowerment through trust with stakeholders rather than asserting it, using real-life examples from diverse countries to dispel myths and inspire transformation. It emphasizes the challenges of convincing companies to share their stories and the importance of using real names for credibility. The conversation delves into adapting product management principles globally, overcoming hurdles in product discovery, and finding inspiring success stories outside of familiar circles, particularly highlighting opportunities in Africa.

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