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S3 Ep 8 Dr. Anna Simons: The Anthropology of Mission Critical Teams

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The Power of Soft Power

The Green Barase is one of the largest levers of soft power the US has, because they're the instructors for more than half of the special operations teams in the world. "People don't understand how powerful that is," he says. It's not enough just to build a relationship and then leave six months later, or eight months later, and never see those people again. You can get so much more done through relationships.

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