2min chapter

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S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N

The Marchitect

CHAPTER

Product Marketing - What's the Difference?

Good product marketing is exceptionally hard. I think it's the hardest part of marketing for sure 100%. And so perhaps all the, you're just teeing us up for all the love for product marketers. It could be all like failed products of product that somehow they need to be a group of product market failures. Anyway, yeah, now I'm like, what was the question again? I think it was about how g2 is determining just the value of what you offer your various buyers and then the impact of that value. How do they, that value? That's an interesting question, particularly for a company of like G2.

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