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E176 - Clive Burcham, Founder Compadres, Founding Partner, Global Citizen

Open the Pod Bay Doors

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Exploring Conscious Marketing and the Shift Towards Social Advocacy

This chapter recounts the speaker's experience in establishing a conscious marketing agency aimed at ethical messaging in advertising. It contrasts traditional marketing with advocacy for social change, illustrating the evolution of the speaker's views on advertising and its societal implications.

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