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The Quintessential Link Between SWOT Analysis and Decision Making
The emotional center is the decision making part of our brain that if we remove it, it'll take us a half an hour to tie what color pen. The quintessential link is that we make emotional decisions. We do not make intellectual decisions. What we're doing is we're using the intellect to help us try to understand how we will feel at the end of the decision. It's also one of the practical things that people desire.