6min chapter

Marketing Made Simple cover image

#165: Getting Unstuck—Solving the Lead Generation Puzzle

Marketing Made Simple

CHAPTER

Strategies for Generating Leads and Empowering Customers

This chapter covers effective lead generation strategies including referral programs, customer incentives, and creating valuable content to widen the audience reach. It highlights the significance of customer introductions, brainstorming referral incentives, and empowering customers to act as guides for others, emphasizing the benefits of implementing a referral program.

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