The Origins of Louis Vuitton and Innovations in Luxury

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This chapter discusses the historical origins of Louis Vuitton's flat pack trunk and its role in the expansion of luxury goods. It highlights the innovations made by Henri Rakimier and the rivalry between Louis Vuitton and Hermes. The chapter also explores how luxury became more accessible to a wider audience.

We tell the full history of LVMH, and how Bernard Arnault turned a $15m investment in a bankrupt French textile company into the world’s largest individual fortune. It’s a story that’s equal parts Berkshire Hathaway, Steve Jobs and Barbarians at the Gate… and wholly under-appreciated for the genius business model innovations that enabled it. Whatever industry you operate or invest in, there’s so much to be learned from Bernard and LVMH’s complete reshaping of the luxury sector over the past three and a half decades. And oh yeah, it also involves Nazi spies, Italian family murders, Rupert Murdoch, Rihanna becoming a billionaire, Jay-Z’s champagne feuds and Beyoncé wearing a 128 carat diamond. Tune in! :)

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