How to Optimize Your Ads for Social Trust

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The focus and where we've seen make the most difference in terms of performance is the text, because that's what the tweet is essentially. We haven't tested a lot of video yet, just because I think in terms of really, I guess, expediting the process of getting them converted. The hypothesis is that just that the image, an image asset will work best. And if you're trying to capture somebody's attention on Twitter, what they're used to doing is reading and reacting to what they're reading whether it's ad copy or a tweet.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.

And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.

In this episode, Louis & Ryan discuss…