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Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)
Send & Grow by SparkLoop
How to Optimize Your Ads for Social Trust
The focus and where we've seen make the most difference in terms of performance is the text, because that's what the tweet is essentially. We haven't tested a lot of video yet, just because I think in terms of really, I guess, expediting the process of getting them converted. The hypothesis is that just that the image, an image asset will work best. And if you're trying to capture somebody's attention on Twitter, what they're used to doing is reading and reacting to what they're reading whether it's ad copy or a tweet.
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