bigfish: How Challenger brands can survive the βDoom Loopβ to become a loved household brand - Perry Haydn Taylor
HUNGRY.
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The Power of Engineering
I was trying to explain to Clarendon that actually engineering isn't about going to university and learning all other sort of things. She said I don't really know what that is which is pretty but how would a 15 year old know what engineering is even though they've been taught it's cool. Then we got talking about how engineering comes she said I wanted to do things in real life not just in the class I'd love to be able to just bring to do stuff that actually makes a difference, he says. He then tells her his story on an 18-year-old boy who blew empty boxes off with a fan after noticing some weren't full. "There's a pretty story
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