#127 Henry Arrowood "Connecting Producers to Plates: Farmshare’s Mission"
Ranching Reboot
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Connecting Producers and Consumers
This chapter explores the disconnect between food producers and consumers, emphasizing the need for transparency and awareness in food sourcing. It highlights the shift towards younger, tech-savvy farmers and the growing demand for sustainability among consumers, particularly millennials and Gen Z. The discussion also addresses the challenges small producers face against major corporations while advocating for innovative solutions that bridge the gap between consumers and local agriculture.
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