Business Lessons from Beast Broadheads

Greg Poole - a prominent figure in the archery and bowhunting community, best known as the founder, owner, and host of BowJunky Media.

Greg’s a longtime professional archer who has competed at high levels for many years. Beyond competing, he's an industry insider with deep experience working in (and continuing to engage with) the archery world, covering everything from equipment, competitive shooting formats (like 3D, target, and field archery), to bowhunting ethics, gear optimization, and the business side of the sport.

Join Cam and Greg for a deep dive into the world of competitive archery, bowhunting, modern hunting industry in 2026, controversy surrounding “speed bows”, up-and-coming names in the industry and more!

Follow along:

Instagram: https://www.instagram.com/cameronrhanes 

Twitter: https://twitter.com/cameronhanes 

Facebook: https://www.facebook.com/camhanes/ 

Website: https://www.cameronhanes.com 

Follow Greg:

https://www.instagram.com/biggregpoole/ 

Timestamps:

00:00:00 – Controversy on the Internet About “Speed Bows”

00:07:31 – Everything Matters: Variables in Bowhunting, Speed, and Energy in Bow

00:18:36 – Hinge vs Thumb Button Releases

00:27:19 – Big Bucks, Trail Cameras, and Paying for Opportunity & Time

00:36:56 – Competition & What it Takes to Be the “Best Bowhunter” in 2026

00:46:59 – The Pinnacle of the Hunting Industry: Your Own Television Show

00:55:58 – Winning vs Competing, Social Media, Sponsors, and Marketing Yourself

01:06:09 – Testing & Optimizing Equipment and the Marketing Game

01:23:21 – Community Aspect in Bowhunting (Crossbows & Recreation)

01:30:34 – ATA (Archery Trade Association Show)

01:35:26 – Black Rifle Coffee, Evan Hafer, and Cutoffs

01:38:52 – Up-and-Coming Hunters, “Character Burnout”, and Bad Hunting Marketing

01:52:55 – Controversy with The Bowmar’s Hunting Strategies

02:06:56 – Not all Publicity is Good Publicity: Setting a Good Example  

02:22:19 – The Value of Professional Bowhunters & Earning a Name in the Industry

02:49:41 – Competition from Hot Girl Hunters

02:55:24 – Continuing to Evolve to Hold Value and Credibility

03:06:51 – QA: F**k, Marry, Kill: Fast Bow Speed, Light Arrow Weight, Short Brace Weight

03:09:28 – QA: How Important is it for New Archers to Absorb the History of Hunting

03:13:29 – QA: Greg’s Calorie Count in the Backcountry 

03:18:27 – Final Thoughts

Thank you to our sponsors:

Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off 

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order

Wild Alaskan: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box

Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off

Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off