Why Do We Get Distracted?

The key question of the book is, why do we get distracted? The brain prompts us to action when it feels physiological discomfort. Freud said that everything is in the pursuit of pleasureand the avoidance of pain. It turns out, nerologically speaking, it's pain all the way down. Even thepursuit of pleasure, wanting, craving a positive outcome, is itself uncomfortable. We want to blame technology for our distraction but let me tell you there is no correlation between how much technology uses and how distracted people feel. Because distraction is a symptom of corporate disfunction, so have to fix that too.