Master Distiller: How I Went From Underdog to Hall of Fame
Front Row Seat with Ken Coleman
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Crafting a Distinctive Bourbon Narrative
This chapter explores the evolution of the bourbon industry, focusing on the importance of branding, storytelling, and innovative design. Through discussions about collaboration, flavor recognition training, and the historical origins of bourbon, it highlights the challenges faced in a saturated market. The conversation emphasizes how the fusion of tradition and innovation is crucial for creating unique products that resonate with consumers.
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