Paul Boag, UX consultant, digital transformation expert, and OG podcaster, joined me on Ditching Hourly to talk about how helping people for free is good for business.

Talking Points

• The value of jumping on a new platform.
• How podcasting creates trust.
• How to create a good podcast.
• Hunting versus gardening.
• Expertise by association.
• Video-first workflow.
• The benefit of publishing your mistakes instead of editing them out.
• Why you don’t need to be outgoing to have a podcast.
• The benefits of daily publishing.
• The trust difference between writing and speaking.
• The simplicity of being a helpful human being.
• Why you should share absolutely everything you know.
• How tactics change over time.
• Why you need to adapt for the reality you’re in.
• What to copy from your heros (spoiler: copy the strategy, not the tactics).
• Why niching down is a great way to become dominant in a sector.
• Why it’s critically important to find out where your ideal buyers talk to each other.
• How to work your way into a niche market.
• Show your expertise, don’t tell your expertise.
• Niching around an audience instead of a deliverable.

Connect with Paul:

• Paul's website 
• Paul's newsletter
• Paul on Twitter

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Do you have questions about how to improve your business?

Things like:

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!