Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era
Behind the Numbers: an EMARKETER Podcast
00:00
Navigating the Creator Economy
This chapter explores the transformative impact of social media on brand and creator partnerships, emphasizing the need for deep engagement with niche communities. It highlights the evolution of the creator economy, the diversification of revenue streams, and the role of AI in enhancing marketing strategies. Through a case study and insights from industry leaders, the discussion underscores the importance of authenticity and safety in a rapidly changing digital landscape.
Transcript
Play full episode
