The Importance of Keyword Research

I'm excited to share one of the most popular keynotes that I have ever given.

In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit.

The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo.

Keywords Aren't Enough

I say this because a lot of organizations spend too much time and resources relying on keyword research tools and not enough time studying the habits, behaviors, and thinking of their customers.