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Robinhood: Revolutionizing Finance for a New Generation
This chapter explores the rise of Robinhood as a game-changer in the financial industry, focusing on its transition from traditional desktop systems to mobile trading platforms. It highlights the challenges faced by the founders in legitimizing free trading while navigating regulatory hurdles, and how innovative marketing strategies like a referral waitlist propelled user growth. Ultimately, the chapter illustrates Robinhood's commitment to democratizing finance and reshaping consumer engagement in the investment landscape.