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No One Wants To Fund My Business!! | Ask Noah

Noah Kagan Presents

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How to Guarantee Your Customers Will Pay You for Your Product

How do you guarantee that your customers will pay you for what you want to be doing? This is simple. Go to the people that you think will buy this product and ask them for money today right now. And as well as for AppSumo, we never took funding. I did get $100,000 from Andrew Chen a few years in because he wanted to have a piece of the business but we got our funding from our customers. So optimizing the money is hard since it's missing the customers. They're not like, man, I can't wait for Deepak to have a billion dollar company so  he can get what he wants. What you may be asking in general

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