Vineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND Performance
Building Better CMOs and Marketing Leaders
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Bridging the Gap: Performance Storytelling in Marketing
This chapter explores the divide between brand and performance marketing, stressing the need for integration and introducing the concept of 'performance storytelling' to bridge the gap. It emphasizes the importance of understanding both brand building and measurable goals for marketing success. The speaker underlines the evolving nature of marketing and the pivotal role of CMOs in unifying diverse marketing functions for a holistic approach.
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