Breakthrough Lessons: Design your category
Pattern Breakers
00:00
Introduction
Legendary startup founders design categories and not just products and companies. Category design could be confused with getting the right marketing slogan, or the right three letter acronym like CRM or ERP. Traditional marketing people don't think this way though. They map and segment a market and then they try to still share from other competitors in that market. Think Coke versus Pepsi for example.
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