We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#271 Why Your PreSales Enablement Solution Sucks And How to Fix It

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Salesforce's Definition of Sales Enablement

Sales enablement means training your reps to sell. It's anything you can do to help them close more deals faster. For account managers, they have some enablement. Some companies have pre-sales enablement. Even my company has technical enablement for sales engineers.

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