How to Break Into Product Management

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rian van der Merwe (Postmark, ActiveCampaign) about his journey into product management and transitioning into a GM role. Rian also shares how they close the loop with customers on feature requests.

🔗 Links

• Rian’s personal website: https://rianvdm.com/
• Rian’s company: https://postmarkapp.com/
• Rian’s book: https://www.amazon.com/Making-Right-Product-Management-Startup-ebook/dp/B00M0KTVTO
• The Design Of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/
• 🚀Check out LaunchNotes: https://launchnotes.com
• 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
• 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Introductions

(08:38) - Getting started in product management

(15:48) - Rian's book about product management

(23:00) - Empowering teams to make critical decisions

(25:12) - The value of writing

(30:13) - From product management to GM

(34:39) - Staying close to customers