How Do You Design Products That Have Long Time Lines?

Steve is a partner and executive director of mobility, again, out of chicago. Jan is a design director out of idio, tokio, and background in interaction design and human set,. A human computer interaction. Steve: I hope to see a really human centred future that will transform our cities so that they are not designed by cars, they are designed by people, for people.Jan: In this space, with such long time lines, its big investments. It's tough to make a big risk or try something very new. So it's really important to build confidence and build by and for these new directions.