Creating Awesome Email in 2023
The Digital Marketing Podcast
00:00
How to Improve Your Customer Lifecycle and Marketing Automation
The biggest mistake marketers make is relying on their platforms. You need to really extract the entire lifecycle from everything you're doing across the customer lifcycle. It needs to be extracted from your ESP and actually you should use an external tool to visualise what you're doing. We tend to use Mirro's way of handling this, but Figma or even Google Sheets can work too.
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