Sam: I think the clear answer to this question is no you do not have a top low goal. If you have something declared or written down or broadcast as your goal doesn't that kind of put a crimp on your ability to evolve and change and innovate, he says. Sam: There's a trade-off in terms of abstraction versus specificity. You just like good writing but it's abstract enough to mean almost anything with an explanation for how it contributes to what you're trying to do. Sometimes you can compete as hard as you are capable of and you're still not going to win and that doesn't mean that you failed.