Early Stage Consumer Founders Getting Wrong

I think what they get wrong is that they don't make it clear for themselves who is the customer that they really want to serve. And so having people who love dogs calling you every Sunday, you know, fake your lady and, and answering them is something that is very meaningful. If you have a founder that has a specific affinity group that they really care about and they have a clearly defined problem then all the features and the products you throw at that problem are just thesis statements.