3min chapter

Making Data Simple cover image

Al and Dima Syrotkin discuss coaching, models, and exercises

Making Data Simple

CHAPTER

Coaching vs Surveys - What's the Difference?

The engagement is half an hour per week, usually. People chat with te robot for half an hour every week. The content is actually written by experts. So in the future we might use a i to actually, like, generate variety,. But fornow all the content is actually, there's no magic there. so it kind of acts as a recommendation engine.

00:00
Speaker 2
Look, i'm with you that culture, you know, by example, causes, i think it's the number one cause of acquisitions to fail. So i i get what you're saying. But what you've kind of described it would sound like almost like a survey or like mente metr or something like that. Where does the coaching come in? I
Speaker 1
think if you can pare with the survey. You usually do a survey. There's kind of two options. Either you do it once per quarter, maybeand it's very long, or you do it on a weekly basis, but then it's two questions. So for us, the engagement is half an hour per week, usually. So people chat with te robot for half an hour every week. And so amount of engagement is totally different. But also a huge difference is that in a survey, you're asking questions to get information, versus in coaching, youare asking questions to actually help people and help them advance with their goals. So the outcome is not just that, oh, we amass more data, and then, you know, we might produce more insight, but it's that thes people actually start. First of all, they realize what the corps issues are that they're struggling with, like, what's underlying them, right? And then too, that they create a plan to move forward. Like, what are you going to do until next week? What's the small meanigo that you can accomplish until next week? All
Speaker 2
right, i got it, but i don't got it. Give me an example of the conversation that happens with this robot. And the coach and comes in because first come to mind, i would have to think that you've got pre defined questions.
Speaker 1
The content is actually written by experts. So in the future we might use a i to actually, like, generate variety, but fornow all the content is actually, there's no magic there. So the ai works on the level of choosing the right content. So it kind of acts as a recommendation engine. So you asked an example. So let's say that i have my weekly session, and theni write that actually, you know, the sales numbers are not great, so i feel lik, you know, that that's reallyo, not going in the right direction. So then what thei would do is to classify that and be like, ok, that sounds like a sales problem. And i would give you the, you know, the framework for this kind of issues. And i would ask you, ok, or ask myself, ata, robert, ok, what is the goal, right? And i would say, well, maybe the goal is 500 clients. I'm in a small consumer business, 500 clients per month. I gok, great. Wherere you currently right? Would be the next question. I would say, well, currently, it seems like we are in track maybe for 250. And then the bot would be like, great. So what are the option stacks? Sou get 500. And that would be like, well, maybe i could increase, you know, improve the marketing materials. Oh, maybe the problem is, you know, how many colt, colts i do teoject?

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