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The Most Effective Way to Change People's Minds | David McRaney (Republish)

Behavioral Grooves Podcast

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Understanding Persuasion: The Elaboration Likelihood Model

This chapter explores the origins and principles of the elaboration likelihood model, highlighting the differences between simple learning and true persuasion. It emphasizes the importance of personal experiences and the central and peripheral routes of persuasion in shaping beliefs, opinions, and attitudes.

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