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18min chapter
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
Lenny's Podcast: Product | Growth | Career
Strategies for Success on TikTok
The chapter delves into strategies for success on TikTok for individuals, businesses, and advertisers, emphasizing authenticity, continuous content creation, and understanding the platform's culture. It discusses examples of successful creators who have effectively engaged with the TikTok community by showcasing their talents authentically. Additionally, it provides insights on advertising on TikTok, highlighting the importance of embracing the platform and experimenting with different creative approaches for optimal performance.
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Listen to the best highlights from the podcasts you love and dive into the full episode