How to Resurrect a Brand

I think there's an impact that comes with making stuff that maybe isn't just seen in the cost. And I think if everybody was like voting with their dollars, the device knows a little bit more expensive and then they hold on to it longer than we might be in a better place for the amount of waste we're creating. It's crazy now because we have a distributor in Japan, which is awesome. Like our distribution partner, there's great and yo Hey, who's like a good friend now. We don't do crazy numbers, but even when we do, let's say to pack up like $50,000 worth of merchandise,. That's only 50k worth of wholesale kind