A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.
Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategies
Tune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:
• The rapid advancement of AI and its potential to transform marketing
• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman
• How AI could automate up to 95% of marketing tasks within 5 years
• The concept of "agentic" AI and its implications for businesses
• Strategies for marketers to adapt and thrive in an AI-driven landscape
Adam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.
Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.
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CHAPTERS:
00:00 - Intro
01:05 - Welcome Adam and Andy
02:14 - Evolution of the Book
06:47 - Sam Altman AGI Discussion
12:05 - Bill Gates Insights
16:31 - Defining "Holy Shit Moment"
20:20 - Fears and Concerns Around AI
21:24 - AI vs. Other Tech Revolutions
22:19 - Exponential Change: COVID Preview
26:40 - Linear vs. Exponential Change
31:11 - Thinking About AI: Legal Briefs to Human Obliteration
31:30 - AI's Future Impact
32:14 - Moderna's AI Transformation
35:58 - AI in Marketing and Agencies
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