EP 16: Greg Hoffman, NIKE - 'Marketing with Emotion'
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The Importance of Risk-Taking Curiosity in a Team Culture
It seems like you approach your career at Nike very much with the voice and the identity of Nike, which speaks a lot for the company if if the team is embodying the values of the company even in their own personal trajectory. It takes a willingness to take the risk and it takes a willingness from the for the company and the company culture to put you in those championship situations if you will. I do think there's something that brands large and small can can take from that.
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