031 | Building brands bottom-up balancing Nordic minimalism with Italian flair | with Joonas Mäkilä, Co-founder of Mother's Milk Beverages (Helsinki, FI & Prague, CZ)
MAFFEO DRINKS
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The Art of Storytelling in Brand Development
This chapter explores the vital role of storytelling in building a brand, particularly in the beverage market, where aligning brand narratives with consumer drinking experiences is crucial. The conversation emphasizes the need for innovative yet evolutionary approaches to attract a diverse audience and create new drinking occasions. By examining consumer psychology and the importance of inclusivity, the chapter highlights strategies that encourage deeper brand engagement beyond traditional demographic targeting.
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