How to Implement Quality Credit Ads

I think it's down to the qualification metrics. So are you qualifying the customer well enough? Are you being descriptive about what the journey to buy looks like? And so they're able to give you visibility of who that needs to be involved in their business from their side. Yeah, look, we're talking about businesses that are still in horse and car. We can talk about getting to a Formula One car, but what if we can get you from a horse and car into a family saloon first? Actually, the impact you can have by being data-driven is huge. The small incremental improvements as you go have exponential results.