004: Why you need to develop tons of small ideas before you can identify the big idea
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
00:00
The Power of Surveys and Micro Commitments
A mutual friend, colleague, brilliant marketer, Ryan Levesque. He said something on a podcast that immediately made me say, wow, there's an idea here I need to pass along to Ryan. The survey does is it allows you to, it bypasses the blizzard brain or something like that. It bypasses a portion of the brain that is normally flagged when somebody is exposed to what they believe to be a sales message. And if we could tie a promise onto that, a big bold audacious, true, and believable promise with this whole concept, now you got something awesome.
Transcript
Play full episode
