1min chapter

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Customer Clustering

Data Skeptic

CHAPTER

Is There a Lot of Information About Me?

The last time i signed up for a bank, i gave him my name, my address, my s security number and a deposit. I don't think i told them too much more. So it seems like they have limited data on me. But i still have that account after a year. There must be something there. What can you featurize about me as a customer? Actually, there is two types of information and features. The first type is about the dynamic features from a customer. Which are dynamic and change duringthe time. And the second group are thestatic features. You know, your gender, sometimes your age, because, you know, it changed during a year.

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