The Value of SEO for Enterprise Companies

There's been increasing arguments made among marketing that SEO is just not how enterprise people buy. They go more off of referrals, more off of who they know of these organizations and things like that. So if we're going to look at enterprise is SEO your first play? I don't know. If you're coming into the space and you're immediately an enterprise like you're all we only sell into enterprise. Cool. You're probably a sales led company. Let sales go as long as you can be sales led until you can make an investment in marketing. Okay. Last, last quick take before we get to some of the results that you saw as a result of your efforts. This is