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#20 - Bruce Friedrich on inventing outstanding meat substitutes to end speciesism & factory farming

80,000 Hours Podcast

CHAPTER

Revolutionizing the Food Industry with Plant-Based Alternatives

The chapter explores the mission of the Good Food Institute to transform the food industry by introducing plant-based and clean meat alternatives that compete with conventional animal agriculture through factors like taste, price, and convenience. It discusses the startup process of a non-profit organization focusing on creating sustainable food choices and the advantages of plant-based substitutes and cultured meat in surpassing traditional meat production methods.

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