You need to know when to wrap it up and just throw in the towel. Number 69 on our very special 100 list. Established a frugal, but not cheap culture. Every dollar that you waste could have been put toward something productive. It's so critical to start early. Fancy office spaces, like daily catered lunches, massages, snacks,. all this stuff can get crazy. And if basley says, 'I'm going to spend the least amount of money as possible' he is probably right.