How to Turn Isolated Bits of Data Into Useful Information

In our digital world, we generate data as automatically as a bird generates shit on a guano island. But it's not until that data or guano is efficiently gathered, refined and distributed that it has value. Our data has no value in and of itself, no real value apart from being turned into information. A platform like Facebook or Google or whomever takes worthless bits of my data, algorithmically analyzes it and turns it into information with value.