Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka
TED Business
00:00
The Impact of Industry Marketing and Government Support
The united sta has one of the highest rates of consumption of dairy in the world, 653 pounds of dairy per person per year. This is because companies don't leave it up to individual businesses to market their brands. In countries where there's lower purchasing power, you can use marketing to create demand beyond borders as well. By jointly funding marketing campaigns through industry and government bodies, farmers can promote what they grow,. put money in their pockets and ultimately change their lives. Warning: this article may contain spoilers.
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