How Do You Present Different Options to a Client?

You're known for breaking paradimes, doing work that's never been done before. How do you get clients to feel safe enough take those risks? Because in most cases, we've been working together for so long. So like heruki meracam, he just trusts me. Ah, this latest new one forcorma mc carthy, he he just trust me. Now, sadly, after doing this for almost 36 years in counting, a lot of the authors are gone. Michael criton, john updyke, they had it in their contracts that you were their designer for their book. But again, no matter what kind of reputation i have, if the author doesn't